Non-Profit Video Production: Welborn Foundation Case Study

The Challenge: Creating a Concise Non-Profit Video to Inspire Action

When the Welborn Baptist Foundation needed a non-profit video to showcase their "Upgrade" initiative, they faced a common challenge: how to communicate a vital community mission effectively. They needed to cut through the noise and create a compelling visual story that could showcase their impact and inspire real change, turning a broad initiative into a personal, motivating message for parents, children, and educators.

Our Video Production Process for This Non-Profit Story

As a video production company specializing in cinematic non-profit storytelling, Plot Line Media stepped in to guide the process. We understood that authenticity and a clear message were key. Our plan was designed to capture the heart of Upgrade's work across the community with a streamlined, versatile crew ready for any environment.

Our action plan included:

  1. Concept Development: We designed a compelling TV commercial and a series of engaging web shorts tailored to different audiences within the community.

  2. Dynamic On-Site Filming: Our crew shot on-location at a YMCA, a school, a park, and a home, capturing the initiative in action. We used a mix of talented regional actors and real schoolchildren and educators to ensure authenticity.

  3. Cinematic Storytelling: To elevate the production, our video production team utilized spectacular drone footage, capturing breathtaking sunset scenes that added an emotional, cinematic touch to the story.

The Results: A Successful Video Campaign for a Community Non-Profit

The final TV commercials and web elements were a resounding success. The campaign provided a crucial visual component that effectively conveyed the importance of healthy choices and is still in use today. The footage we captured has become a lasting asset for the foundation, able to be repurposed in many ways to maximize their investment and continue spreading their positive message. This project demonstrates the lasting impact a well-crafted non-profit video can have on community engagement and awareness.